11 Of The World's Best SaaS Consultants & Coaches To Hire

Growing a SaaS business is never easy - but don't worry, help is at hand.

Here's a list of 11 of the world's best SaaS coaches and consultants to help you grow your business and hopefully lead your startup to a successful exit. If you're feeling stuck or growth has plateaued, it might make sense to work with one or two of these awesome coaches for a while to help you get unstuck and get your business growing again.

Note: sometimes lists like this only include really really expensive, high-end coaches that work exclusively with companies that have raised bajillions in funding.

So I've tried to include a cross-section of coaches that cater to earlier-stage SaaS companies, each at different price points and with different skill sets and areas of expertise.

Chances are there's someone on this list that:

(a) has the skills to really help you; and

(b) you can actually afford to work with

1 - Ryan Wardell

Founder - StartupSauceSaaS Founder Community & Host of the StartupSauce Podcast

Website: StartupSauce.com

YouTube: youtube.com/@ryan-wardell

LinkedIn: linkedin.com/in/ryanwardell

Yeah, shameless self-promotion here ;). Currently I run the StartupSauce SaaS Founder Community and host the StartupSauce Podcast. 

You know this already. What you don’t know is this:

• I sold my previous startup back in 2012
• I have been a mentor at several startup accelerators in Australia, the US, the UK and Europe
• I have helped hundreds of SaaS startups generate millions of dollars in additional sales by implementing scalable and repeatable marketing systems

And I can help you do the same. More revenue solves most problems, as they say… 😀

Strengths: 

• SaaS Growth Strategy
• Content Marketing
• Cold Email/Outbound Sales
• Conversion Rate Optimization
• Partnerships
• Community Building & Management

Who Ryan Can Help The Most:

Bootstrapped and funded B2B SaaS founders doing $100K ARR - $2m ARR. Especially those targeting small and medium-sized businesses as customers.

How to Contact Ryan:

Drop me an email: [email protected]

2 - David Kelly

General Manager - AppSumo Originals & Startup Coach

Website: AppSumo.com

LinkedIn: linkedin.com/in/thedmkelly

David is the General Manager of AppSumo Originals, a $13+ million SaaS business that includes the products TidyCal, SendFox, and KingSumo.

As a coach, he focuses on helping entrepreneurs between $100,000 and $2 million per year grow. He specializes in helping startups scale and grow quickly, with limited budgets or small teams. 

Unlike other coaches, David still actively runs a business — so he shares the latest-and-greatest on what ACTUALLY works.

To date, he's helped 150+ entrepreneurs, executives, and leaders. 

High-growth businesses that he's helped, or been recruited to help, include: McKinsey, Massage Envy, Bitly, Sticker Mule, MoneyMade, TradeZella, Wordable, Natfluence, Brokkr (DeFi/web3), Seed Round Capital, Gadget Flow, Funnel Rolodex, Shout About Us... and even the government of Switzerland.

Check out the workshop he gave for StartupSauce a while back:

David’s Strengths: 

• product development
• email marketing
• product led growth
• marketing strategy

Who David Can Help The Most:

B2C and B2B SaaS founders, executives, and leaders between $100,000 and $2 million per year wanting to grow to $3+ million. 

How to Contact David:
dmkthinks.org/blog/executive-coach/

3 - Matt Lerner

Startup Growth Strategist and Founder - SYSTM, previously at PayPal & 500 Startups

Website: systm.co

LinkedIn: inkedin.com/in/matthewlerner

Matt is the founder of SYSTM and the author of Growth Levers. He’s someone I consider a friend and a mentor and is truly world class at growth and marketing for startups.

His business SYSTM  is a growth coaching service for startup founders and their teams in Europe. 

Unlike the vast majority of “all talk, no substance” coaches out there, Matt and his team are heavily execution focused and are masters at identifying the 10% most impactful work that drives 90% of growth.

Matt’s Strengths: 

• Marketing Strategy
• Growth Systems, Processes and Teams
• Product Led Growth
• Content Marketing
• Email Marketing
• Conversion Rate Optimization

Who Matt Can Help The Most:

Funded startups in Europe with at least $1m ARR who are looking to ramp up growth quickly and avoid the trial-and-error. 

How to Contact Matt:
https://www.systm.co/coaching-programs

4 - Kyle Miller

Fractional CTO & Startup Adviser, entrepreneur with 1 successful exit

Website: backupparachute.com 

LinkedIn: linkedin.com/in/kylemiller42

Kyle founded Backup Parachute Software over 12 years ago, concentrating on developing and managing multiple in-house SaaS platforms. 

With 25 years of technical experience, he has delivered hundreds of successful projects for a diverse range of clients, including Fortune 100 and 500 companies, large hedge funds, small and medium sized businesses, government agencies, and military projects requiring clearance.

As a fractional CTO, he provides strategic guidance to help companies navigate complex technical challenges and drive growth. His background as a chief engineer ensures that his solutions are scalable, maintainable, and built to last.

As a seasoned SaaS operator with one successful exit, he truly has full stack experience, designing, developing, operating, marketing, and selling software.

Kyle brings a unique perspective on creating solutions that solve real-world problems. Whether you are looking to streamline operations, hire technical staff, improve customer experience, or drive growth, he has the expertise to help you achieve your goals. 

Kyle doesn’t outsource work overseas, instead preferring to hire US-based talent from outside the major cities on the East and West coasts.

Here's a Podcast interview I did with Kyle recently:

Kyle’s Strengths:

• Software Engineering Excellence
• Building & Leading Engineering Teams
• Making super-sticky  "Must-Have, Can't-Live-Without" software products

Who Kyle can help the most:

While he has extensive experience assisting large companies, he now prefers to focus on helping smaller businesses with annual revenues ranging from a few hundred thousand to a few million.

How to contact Kyle:
https://calendly.com/backupparachute/intro

5 - Dan Martell

Founder of SaaS Academy, 5x Founder (3 exits) & Author

Website: danmartell.com

Linkedin: linkedin.com/in/dmartell

Dan is a very experienced SaaS founder and angel investor, and recently published the Wall Street Journal bestselling book, Buy Back Your Time. 

Though he doesn’t do much 1:1 coaching directly anymore, Dan is the founder of SaaS Academy which provides premium training coaching and resources for SaaS founders - in fact, some of our StartupSauce members eventually “graduate” into SaaS Academy. He recently stepped down as CEO

Dan’s Strengths: 

• SaaS metrics
• Scaling
• Time Management & Efficiency
• Proven Track Record

Who Dan Can Help The Most:

While he has extensive experience assisting large companies, he now prefers to focus on helping smaller businesses with annual revenues ranging from a few hundred thousand to a few million.

How to contact Dan:
danmartell.com

6 - Nenad Lazarevic

Head of Growth at Insightful, Fractional CMO & Founder

Website: insightful.io

LinkedIn: linkedin.com/in/nenadlazarevic

Nenad Lazarevic is the driving force behind growth at Insightful, a leading name in workforce analytics and productivity. Known for his practical, no-nonsense approach, Nenad is a master of SEO and B2B SaaS, delivering real results for tech startups and established companies.

He has a talent for identifying untapped opportunities and scaling them effectively. Nenad specializes in helping businesses with $500,000 to $5 million in annual revenue achieve remarkable growth through hands-on, results-driven strategies.

At Insightful, Nenad scaled the company from zero to ten-figure dollar revenue in just four years. He also created, built, commercialized, and sold a major regional real estate portal from the ground up. His expertise in crafting impactful content strategies has driven significant engagement and results.

Nenad has collaborated with top-tier companies like 3M and major European banks, as well as international organizations such as the EBRD, World Bank, and the United Nations. 

He contributes to the Forbes Council and mentors at Impact Hub, blending a solid academic background with practical experience, including an MBA from the Rochester Institute of Technology (RIT) in New York. 

Strengths

• SEO and Organic Growth
• Growth Strategy
• Content Strategy
• B2B SaaS Expertise
• Team Optimization
• Data-Driven Insights
• Market Expansion 

Who Nenad can help the most:

Tech founders and executives aiming to scale from $500,000 to $5 million in revenue with a focus on sustainable and organic growth.”

How to contact Nenad:

Via email [email protected]

7 - Beth Gladstone

Founder - BuiltByContent and former Head of Content at ScreenCloud

Website: builtbycontent.com

LinkedIn: linkedin.com/in/beth-gladstone

Beth has over 12 years experience building inbound SEO and content marketing systems for SaaS. She can put together your SEO strategy from scratch, serve as an interim head of content/marketing or mentor your in-house marketing team.

Beth's Strengths: 

• SEO
• B2B Content marketing
• Marketing Strategy & Planning

Who Beth can help the most:

B2B and SaaS businesses that want to build a scalable inbound marketing funnel via SEO and content. 

How to contact Beth:
https://www.builtbycontent.com/contact

8 - Scott Cowley

Fractional VP Sales & Sales Coach, former VP Sales at Custify

Website: thesalesmastermind.com

LinkedIn: linkedin.com/in/scottcowleyau

Scott helps founders who sell but don’t consider themselves to be “sales people”. He has over a decade of sales experience for startups selling to both SMB and enterprise.

He's one of the top salespeople I know but more than that, he can help you implement a winning sales strategy, team and process from scratch.

Scott’s Strengths: 

• Full-Cycle Sales (from initial prospecting to close)
• Coaching Founders ho aren't natural salespeople to sell effectively
• Distilling complex products into simple, easily-communicated value propositions
• Hiring and Managing Salespeople

Who Scott can help the most:

B2B SaaS between $300K - $5m ARR. In particular, Scott can help companies transition from founder-led sales to hiring and managing a high-performing sales team.

How to contact Scott:
https://thesalesmastermind.com/book-a-call

9 - Nate Ritter

Fractional CTO, Techstars Mentor & Founder

Website: nateritter.com

LinkedIn: linkedin.com/in/nateritter

Nate is a SaaS founder with 3 exits, 7-figure agency owner, Techstars mentor, and now startup coach for SaaS businesses around the world.

As a coach, he focuses on helping entrepreneurs between $0 and $40 million per year grow. He specializes in helping entrepreneurs get unstuck, scale, and grow quickly, with limited budgets or small teams. Nate has been known to unlock millions of dollars in growth for entrepreneurs in just a few hours of coaching per week.

"Nate helped me navigate to essential business decisions during a time I had no clue what to do and what next steps to take. Through his help I was able to 10x my revenue (& profit!) in a matter of weeks." - Julien de Bats

Nate's Strengths:

• Product development
• Customer interviews
• Fast testing frameworks
• Mental models for growth  

Who Nate can help the most:

B2C and B2B SaaS founders, executives, and leaders between $1,000 and $2 million per year who want to get unstuck.   

How to contact Nate:

nateritter.com

10 - Aaron Krall 

Experienced SaaS coach and marketing expert.

Website: aaronkrall.io

LinkedIn: linkedin.com/in/aaronkrall/

Aaron built the SaaS Growth Hacks facebook group from scratch and led it to a successful sale, it has over 30,000 members.

He’s a master of partnerships and gave a detailed, tactical breakdown of how to approach partnerships as a marketing channel step-by-step. Check it out:

Aaron’s Strengths: 

• SaaS Metrics
• Community Building
• Partnerships
• Customer Onboarding
• Conversion Rate Optimization
• SaaS Marketing Strategy

Who Aaron can help the most:

SaaS companies with an ARPU of $100 or more wanting to achieve scalable, predictive growth using  proven systems and frameworks they can implement into their business to increase revenue and build a scalable SaaS.

How to contact Aaron

aaronkrall.io

11 - Rob Gelb

Rob Gelb is a serial startup founder and advisor.

Website: robertgelb.com

LinkedIn: linkedin.com/in/robgelb

He's built SaaS, consumer social, and media/entertainment companies for the last 10 years. Most recently he led HeySummit from 0-$1m+ in ARR in less than 14 months.

Aside from launching his next company, he's an advisor to early stage startups and founders, and is a Visiting Fellow at the University of St Andrews Centre for Entrepreneurship.

Rob's Strengths: 

• Early-stage ideation and commercialization
• Finding problem-solution fit
• Co-founder dynamics
• Fundraising (including power-venture)
• Early hiring/firing decisions and team/culture management
• Founder mentality/mental health and resilience

Who Rob can help the most:

Early-stage founders building B2B and B2C software businesses, those looking to fundraise, pivot, or grow a team and need support and advice from someone who's been there.

How to contact Rob

https://advisor.robertgelb.com or [email protected]