The Cold Email Secret Sauce
For B2B SaaS
This Course Will Teach You How To Build A Cold Email Outreach Machine That Gets You More Trials And Demos Each Month.
Consistently. At Scale. And On Autopilot.
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Buy Now (Lifetime Access)30-Day Money-Back Guarantee
What We'll Build Together...
As you can see, there are quite a few moving parts if you want to do cold email for SaaS at scale. This course will show you exactly how to build and manage it all, step-by-step.
"RYAN IS THE KING OF COLD EMAIL"
"We've made over 6 figures in new revenue from cold email within a few months of working with Ryan. His methods work, pure and simple."Â
"I've cherry-picked a whole lot of ideas and tactics Ryan introduced to me and shared with with our business development team."
Reid Mayo
Founder -Â SwarmSolutions.com
"I STOPPED ALL MY FB & GOOGLE ADS"
"If you're sitting there debating: 'should I take this course or not?' Do it. It is hands down the best amount of money you'll spend.Â
Cold Email is working so well for us that I turned off all of our Facebook & Google ads – and digital marketing is my background!"
Keeton Alder
Founder - Zampi.io
WHAT YOU'LL LEARN IN THIS COURSE
No Fluff. No BS. Just 12+ Hours Of Step-By-Step Actionable Goodness.
Modules 1-7 will teach you the fundamentals of running successful cold email campaigns.
Modules 8-9 are all about scaling your campaigns with advanced tactics, AI and automation.
Module 1:Â Introduction & How to Win At Cold Email
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Lesson 1.01:Â Intro to Cold Email Outreach (Watch Free Sample Lesson)
Lesson 1.02:Â Strategy & How to Win at Cold Email (Watch Free Sample Lesson)
Lesson 1.03:Â What Makes Cold Email for SaaS Unique?
Lesson 1.04:Â Timeframe to Launch
Module 2: Deliverability & Technical Setup
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Lesson 2.01:Â Introduction to Deliverability & Initial Setup
Lesson 2.02:Â Setting up a Domain on Google Workspace
Lesson 2.03:Â Setting up DKIM/SPF/DMARC for Google Workspace
Lesson 2.04:Â Connecting Google Workspace Accounts to Instantly
Lesson 2.05:Â Custom Tracking Domains & Warmup on Google Workspace
Lesson 2.06:Â Setting up a Domain & SPF on MS365
Lesson 2.07:Â Setting up DKIM & DMARC for MS365
Lesson 2.08:Â Connecting MS365 Accounts to Instantly
Lesson 2.09:Â Custom Tracking Domains & Warmup on MS365
Module 3: Building a Laser-Targeted Email List
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Lesson 3.1:Â Introduction
Lesson 3.2:Â Ideal Customer Profile
Lesson 3.3:Â Tutorial - Installing SalesQL Chrome Extension
Lesson 3.4:Â Scenario 1 - Using LI Sales Navigator + SalesQL
Lesson 3.5:Â Scenario 2 - Directories & Lead Pools
Lesson 3.6:Â Scenario 3 - Tech Lookup (Direct)
Lesson 3.7:Â Scenario 4 - Tech Lookup (Adjacent)
Lesson 3.8:Â Scenario 5 - Using D7 Leadfinder
Lesson 3.9:Â Cleaning Your List
Lesson 3.10:Â Manual QA
Module 4: Writing Effective Cold Email Sequences
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Lesson 4.01:Â Introduction To Writing Cold Emails for SaaS
Lesson 4.02:Â Writing Attention-Grabbing Subject LinesÂ
Lesson 4.03:Â What Makes a Good Subject Line?Â
Lesson 4.04:Â Subject Lines That Work (With Examples)
Lesson 4.05:Â How Long Should My Subject Lines & Preview Text Be?
Lesson 4.06:Â 110+ Subject Lines To Use + HomeworkÂ
Lesson 4.07:Â Writing Compelling Initial EmailsÂ
Lesson 4.08:Â The 4-Sentence Initial Email FrameworkÂ
Lesson 4.09:Â Magic Lines & Copywriting Patterns
Lesson 4.10:Â Advanced 4SIE
Lesson 4.11:Â (TEARDOWN) Successful Initial EmailÂ
Lesson 4.12:Â (TEARDOWN) Successful Partnership Email
Lesson 4.13:Â Using PS and PPS LinesÂ
Lesson 4.14:Â Followup SequencesÂ
Lesson 4.15:Â Spam Trigger Keywords to Avoid
Lesson 4.16:Â Summary + Tools & Resources
Module 5: Legal Compliance & Regulations
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Lesson 5.01:Â CAN-SPAM & GDPR OutlineÂ
Lesson 5.02:Â Using a Signature to Build Trust
Lesson 5.03:Â Handling Unsubscribes via PS Line
Lesson 5.04:Â Setting up a Profile Photo in GmailÂ
Module 6: Setting Up & Running Campaigns
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Lesson 6.01:Â Setting Up Your Campaign on Instantly
Lesson 6.02:Â Sending Test Emails and Checking Deliverability
Lesson 6.03:Â How to Deal With Replies
Lesson 6.04:Â Unibox & Handling Unsubscribes
Lesson 6.05:Â Forwarding in Gmail + Filtering Out Warmup Emails
Module 7: Running Experiments & Optimizing Your Campaigns
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L7.01:Â Optimizing Performance and Analyzing Results
L7.02:Â Using Glockapps to Diagnose Deliverability Issues
L7.03:Â Setting Up an A/B Test in Instantly
L7.04:Â Homework - Optimizing Your Campaigns
Module 8: Advanced Cold Email Tactics
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L8.01:Â Intro & Tactic #1 - Deeper Personalization & Icebreakers
L8.02:Â Tactic #2 - Include a Video Pitch
L8.03:Â Tactic #3 - Personalized Video & Images
L8.04: Tactic #4 - Dayparting & “Happy (Insert Day)” Emails
L8.05:Â Tactic #5 - Preheating & Using Linkedin
L8.06:Â Tactic #6 - The One-Two Punch
L8.07:Â Tactic #7 - The Thunderclap
L8.08:Â Tactic #8 - Extension Sequences
L8.09:Â Tactic #9 - Recycling
L8.10: Tactic #10 - Plain–Text Emails & Disabling Open Tracking
Module 9: Scaling & Automating
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Lesson 9.01:Â Introduction to Scaling & Automating
Lesson 9.02:Â Domain and Email Account Math At Scale
Lesson 9.03:Â Scraping Overview
Lesson 9.04:Â Tutorial - Using Findymail to Scrape LI Sales Navigator
Lesson 9.05:Â Tutorial - Using PhantomBuster to Scrape LI Sales Navigator
Lesson 9.06:Â Tutorial - How to Hire a Freelance Scraper
Lesson 9.07:Â Using Spintax
Lesson 9.08:Â Using ChatGPT & AI to Improve Your Emails
Lesson 9.09:Â Team Structure
Lesson 9.10:Â Team Workflow and Responsibilities
Lesson 9.11:Â Hiring & Managing Lead Researchers
Lesson 9.12:Â Hiring & Managing Icebreaker SpecialistsÂ
Lesson 9.13:Â Hiring & Managing ScrapersÂ
Lesson 9.14:Â Hiring & Managing WritersÂ
Lesson 9.15:Â Hiring & Managing a Campaign Manager
Lesson 9.16:Â QA Checklist & Course EndÂ
30-Day Money-Back Guarantee
FREE BONUSÂ TEMPLATES &Â GUIDES
Free Bonus #1
110+ Must-Open Subject Lines
Use these attention-grabbing subject lines to ensure your emails get opened!
Value:Â $250
Free Bonus #2
47+ High-Converting Email Templates
Not a Mad Men-tier copywriter? Use these proven cold email templates instead!
Value: $350
Free Bonus #3
Step-by-Step Technical Setup Guide
Follow this guide to ensure the your emails land in the inbox not the spam folder.
Value:Â $175
Free Bonus #4
List of ChatGPT Prompts
Generate high-quality subject line and email copy variations using AI.
Value: $275
...PLUS THESE ADDITIONALÂ WORKSHEETS & RESOURCES
- List of Recommended Tools (With Discounts)
- ICP Worksheet for Cold Email
- Lead List Spreadsheet Template
- SaaS-Specific Initial Email & Followup Examples
- List of Spam Trigger Keywords To Avoid
- Email Account & Send Volume Calculator
- Spintax Guide
- Lead Research Brief/SOP
- Icebreaker & Personalization SOP
- QA Checklist for Lead Researchers
PRICING
FREQUENTLY ASKED QUESTIONS
Who Specifically Is This Course For?
Why Is Cold Email Important?
Who Are You And Why Should I Listen To You?
What Will I Learn In This Course?
Does The Course Come With Phone Or Email Support?
Do I Get Lifetime Access?
How Does The Money-Back Guarantee Work?
Ok. What Do I Do Next?
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