The Cold Email Secret Sauce
For B2B SaaS
This Course Will Teach You How To Build A Cold Email Outreach Machine That Gets You More Trials And Demos Each Month.
Consistently. At Scale. And On Autopilot.
30-Day Money-Back Guarantee
What We'll Build Together...
As you can see, there are quite a few moving parts if you want to do cold email for SaaS at scale. This course will show you exactly how to build and manage it all, step-by-step.
"RYAN IS THE KING OF COLD EMAIL"
"We've made over 6 figures in new revenue from cold email within a few months of working with Ryan. His methods work, pure and simple."
"I've cherry-picked a whole lot of ideas and tactics Ryan introduced to me and shared with with our business development team."
Reid Mayo
Founder - SwarmSolutions.com
"I STOPPED ALL MY FB & GOOGLE ADS"
"If you're sitting there debating: 'should I take this course or not?' Do it. It is hands down the best amount of money you'll spend.
Cold Email is working so well for us that I turned off all of our Facebook & Google ads – and digital marketing is my background!"
Keeton Alder
Founder - Zampi.io
WHAT YOU'LL LEARN IN THIS COURSE
No Fluff. No BS. Just 12+ Hours Of Step-By-Step Actionable Goodness.
Modules 1-7 will teach you the fundamentals of running successful cold email campaigns.
Modules 8-9 are all about scaling your campaigns with advanced tactics, AI and automation.
Module 1: Introduction & How to Win At Cold Email
Lesson 1.01: Intro to Cold Email Outreach (Watch Free Sample Lesson)
Lesson 1.02: Strategy & How to Win at Cold Email (Watch Free Sample Lesson)
Lesson 1.03: What Makes Cold Email for SaaS Unique?
Lesson 1.04: Timeframe to Launch
Module 2: Deliverability & Technical Setup
Lesson 2.01: Introduction to Deliverability & Initial Setup
Lesson 2.02: Setting up a Domain on Google Workspace
Lesson 2.03: Setting up DKIM/SPF/DMARC for Google Workspace
Lesson 2.04: Connecting Google Workspace Accounts to Instantly
Lesson 2.05: Custom Tracking Domains & Warmup on Google Workspace
Lesson 2.06: Setting up a Domain & SPF on MS365
Lesson 2.07: Setting up DKIM & DMARC for MS365
Lesson 2.08: Connecting MS365 Accounts to Instantly
Lesson 2.09: Custom Tracking Domains & Warmup on MS365
Module 3: Building a Laser-Targeted Email List
Lesson 3.1: Introduction
Lesson 3.2: Ideal Customer Profile
Lesson 3.3: Tutorial - Installing SalesQL Chrome Extension
Lesson 3.4: Scenario 1 - Using LI Sales Navigator + SalesQL
Lesson 3.5: Scenario 2 - Directories & Lead Pools
Lesson 3.6: Scenario 3 - Tech Lookup (Direct)
Lesson 3.7: Scenario 4 - Tech Lookup (Adjacent)
Lesson 3.8: Scenario 5 - Using D7 Leadfinder
Lesson 3.9: Cleaning Your List
Lesson 3.10: Manual QA
Module 4: Writing Effective Cold Email Sequences
Lesson 4.01: Introduction To Writing Cold Emails for SaaS
Lesson 4.02: Writing Attention-Grabbing Subject Lines
Lesson 4.03: What Makes a Good Subject Line?
Lesson 4.04: Subject Lines That Work (With Examples)
Lesson 4.05: How Long Should My Subject Lines & Preview Text Be?
Lesson 4.06: 110+ Subject Lines To Use + Homework
Lesson 4.07: Writing Compelling Initial Emails
Lesson 4.08: The 4-Sentence Initial Email Framework
Lesson 4.09: Magic Lines & Copywriting Patterns
Lesson 4.10: Advanced 4SIE
Lesson 4.11: (TEARDOWN) Successful Initial Email
Lesson 4.12: (TEARDOWN) Successful Partnership Email
Lesson 4.13: Using PS and PPS Lines
Lesson 4.14: Followup Sequences
Lesson 4.15: Spam Trigger Keywords to Avoid
Lesson 4.16: Summary + Tools & Resources
Module 5: Legal Compliance & Regulations
Lesson 5.01: CAN-SPAM & GDPR Outline
Lesson 5.02: Using a Signature to Build Trust
Lesson 5.03: Handling Unsubscribes via PS Line
Lesson 5.04: Setting up a Profile Photo in Gmail
Module 6: Setting Up & Running Campaigns
Lesson 6.01: Setting Up Your Campaign on Instantly
Lesson 6.02: Sending Test Emails and Checking Deliverability
Lesson 6.03: How to Deal With Replies
Lesson 6.04: Unibox & Handling Unsubscribes
Lesson 6.05: Forwarding in Gmail + Filtering Out Warmup Emails
Module 7: Running Experiments & Optimizing Your Campaigns
L7.01: Optimizing Performance and Analyzing Results
L7.02: Using Glockapps to Diagnose Deliverability Issues
L7.03: Setting Up an A/B Test in Instantly
L7.04: Homework - Optimizing Your Campaigns
Module 8: Advanced Cold Email Tactics
L8.01: Intro & Tactic #1 - Deeper Personalization & Icebreakers
L8.02: Tactic #2 - Include a Video Pitch
L8.03: Tactic #3 - Personalized Video & Images
L8.04: Tactic #4 - Dayparting & “Happy (Insert Day)” Emails
L8.05: Tactic #5 - Preheating & Using Linkedin
L8.06: Tactic #6 - The One-Two Punch
L8.07: Tactic #7 - The Thunderclap
L8.08: Tactic #8 - Extension Sequences
L8.09: Tactic #9 - Recycling
L8.10: Tactic #10 - Plain–Text Emails & Disabling Open Tracking
Module 9: Scaling & Automating
Lesson 9.01: Introduction to Scaling & Automating
Lesson 9.02: Domain and Email Account Math At Scale
Lesson 9.03: Scraping Overview
Lesson 9.04: Tutorial - Using Findymail to Scrape LI Sales Navigator
Lesson 9.05: Tutorial - Using PhantomBuster to Scrape LI Sales Navigator
Lesson 9.06: Tutorial - How to Hire a Freelance Scraper
Lesson 9.07: Using Spintax
Lesson 9.08: Using ChatGPT & AI to Improve Your Emails
Lesson 9.09: Team Structure
Lesson 9.10: Team Workflow and Responsibilities
Lesson 9.11: Hiring & Managing Lead Researchers
Lesson 9.12: Hiring & Managing Icebreaker Specialists
Lesson 9.13: Hiring & Managing Scrapers
Lesson 9.14: Hiring & Managing Writers
Lesson 9.15: Hiring & Managing a Campaign Manager
Lesson 9.16: QA Checklist & Course End
30-Day Money-Back Guarantee
FREE BONUS TEMPLATES & GUIDES
Free Bonus #1
110+ Must-Open Subject Lines
Use these attention-grabbing subject lines to ensure your emails get opened!
Value: $250
Free Bonus #2
47+ High-Converting Email Templates
Not a Mad Men-tier copywriter? Use these proven cold email templates instead!
Value: $350
Free Bonus #3
Step-by-Step Technical Setup Guide
Follow this guide to ensure the your emails land in the inbox not the spam folder.
Value: $175
Free Bonus #4
List of ChatGPT Prompts
Generate high-quality subject line and email copy variations using AI.
Value: $275
...PLUS THESE ADDITIONAL WORKSHEETS & RESOURCES
- List of Recommended Tools (With Discounts)
- ICP Worksheet for Cold Email
- Lead List Spreadsheet Template
- SaaS-Specific Initial Email & Followup Examples
- List of Spam Trigger Keywords To Avoid
- Email Account & Send Volume Calculator
- Spintax Guide
- Lead Research Brief/SOP
- Icebreaker & Personalization SOP
- QA Checklist for Lead Researchers
PRICING
FREQUENTLY ASKED QUESTIONS
Who Specifically Is This Course For?
Why Is Cold Email Important?
Who Are You And Why Should I Listen To You?
What Will I Learn In This Course?
Does The Course Come With Phone Or Email Support?
Do I Get Lifetime Access?
How Does The Money-Back Guarantee Work?
Ok. What Do I Do Next?
30-Day Money-Back Guarantee
