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Apr 1, 2025
The Blog
Tactics that actually
moved the needle
Pricing, churn, metrics and growth — from founders who have done it, not theorised about it.
B2B SaaS: Launch Early, Launch Fast and Offer a Freemium or Free Trial
Struggling with freemium vs free trial for your SaaS? Here are some insights to help you decide between freemium vs. Free Trial. You'll also learn: - How ballsy marketing can actually work for you - Whether you should or should not have a freemium version - Why you should launch your SaaS ASAP
Feb 12, 2025
Negative Churn: The Secret Sauce Behind a $4m-Per-Year B2B SaaS - Ep#10 with Tim Cool
Tim Cool shares the secret sauce behind his super-sticky $4m ARR SaaS business, Smart Church Solutions. Expect to learn about: - Structuring a business to achieve negative churn - Increasing the lifetime value of customers - Getting the pricing and onboarding fees right
Oct 4, 2024
How To Compete Against Google (And WIN) - Ep#9 with Luke Seelenbinder
Luke Seelenbinder runs Stadia Maps. In this episode you can expect to learn about: How Stadia Maps competes with (and succeeds against) Google Maps How to set-up a business in Estonia The benefits of building in public How to raise capital within the Estonian E-Residency climate
Sep 30, 2024
The Million-Dollar Content Marketing + Social Media Strategy behind Dyslexia Connect - Ep#8 - Peter Groth
Peter Groth from Dyslexia Connect reveals his secret Content Marketing + Social Media strategy that he has used to grow his customer base successfully.
Sep 6, 2024
How to Raise Capital From Investors For Your SaaS Startup - Ep#7 with Robert Gelb
Rob & I discussed the process of raising capital, the common mistakes that first-time founders make when raising investment from angels and VCs and more how to find and approach investors and more
Aug 30, 2024
How to Grow Your SaaS Using Other People's Audiences - StartupSauce SaaS Podcast #6 - Stewart Townsend
This this episode I discussed How to use AppSumo and other lifetime deal websites, How to get on a podcast as a guest and what to say, How to prepare for a podcast in terms of education and promotion, the unexpected SEO benefits of podcasts and more with Stewart Townsend from PodcastHawk
Aug 23, 2024
Managing Remote Developers as a Non-Technical Founder - Ep#5 Shanna Huber
In this episode of the StartupSauce SaaS Podcast I discussed how to transition from consultancy business into a software startup, how to manage developers and remote employees as a non-technical founder and how to use an advisory board for your SaaS business.
Aug 16, 2024
SaaS Content Marketing Hacks - StartupSauce SaaS Podcast #4: Uwe Dreissigacker
In this episode of the StartupSauce SaaS Podcast I discussed content marketing and SEO tactics for low-ticket SaaS with Uwe Dreissigacker from InvoiceBerry.com and Bloghandy.com
Aug 9, 2024
11 Of The World's Best SaaS Consultants & Coaches To Hire
This is a list of 11 SaaS growth experts, SaaS coaches and SaaS consultants to help you grow your business. They have expertise in everything from marketing strategy to sales to product-led growth and building engineering teams.
Aug 8, 2024
How Make a SaaS Product That People Want - StartupSauce SaaS Podcast Episode#3 Kyle Miller - BackupParachute.com
This is a transcript from my recent SaaS podcast interview Episode #3 with Kyle Miller. Kyle runs Backup Parachute Software (backupparachute.com) and also works as a fractional CTO to help growth-stage companies navigate complex technical challenges and drive growth.
Aug 2, 2024
The 10 Laws of Freemium
Learn the 10 conditions under which a Freemium SaaS business model makes sense
Aug 1, 2024
How to Sell Services WITH Your SaaS - StartupSauce SaaS Podcast Episode #2: Andy Allen HikeSEO.co
Expect to learn: How to offer a service alongside your SaaS WITHOUT it becoming a massive distraction | How Andy DOUBLED his conversions with one simple change | Which pricing experiments moved the needle the most for him
Jul 26, 2024
How to Predict Churn (with 90% Accuracy) - StartupSauce SaaS Podcast Ep#1 Aaron Kassover
Expect to learn: Why “scratching your own itch” doesn’t work and what to do instead | The key decision Aaron made that massively increased his sales | The framework Aaron uses to predict whether a customer will churn, with over 90% accuracy
Jul 19, 2024
SaaS Cold Email Template #1: "The Four Sentence Initial Email"
A simple-but-powerful cold email template that gets a high reply rate. Use this get get more sales leads and demos for your business. It's called The Four Sentence Initial Email.
Jul 12, 2024
3 Quick & Dirty SaaS Revenue Sources You're Probably Overlooking
Discover 3 often-overlooked ways to generate revenue quickly for your SaaS business OTHER than subscription revenue.
Jul 5, 2024
Accounting For SaaS Businesses - A Guide For Founders
A plain-Engish guide to accounting for SaaS businesses intended for founders, CEOs and non-accountants
Jun 28, 2024
11 Key Metrics for SaaS You Need To Be Tracking
These 11 metrics are crucial for any SaaS business to monitor regularly.
Jun 19, 2024
10 Clever Tactics To Reduce Churn in Your SaaS
Losing customers every month? In this guide we explore 10 different ways you can prevent customer churn in your SaaS business.
Jun 5, 2024
How to Create an Affiliate Program For Software & SaaS Businesses - The Complete Guide
Thinking of launching an affiliate program for your SaaS? Read this detailed, tactical guide first.
May 8, 2024
15 SaaS Marketing Strategies to Supercharge Your Growth
Get an unfair advantage using these 15 different marketing tactics for your SaaS business.
Apr 23, 2024
How to Calculate SaaS Pricing: 6 Models to Follow
How much thought have you put onto pricing your product? Be honest… Here’s what most SaaS founders do
Mar 3, 2023